Most people are familiar with Whitney Wolf Herd. This is especially true since she founded the Bumble dating app. During the period of time when she was considering what to do next Andrey Andreev entered the picture. He is the CEO and founder of a dating platform called Badoo. He viewed her leaving Tinder as an opportunity and wanted to meet with her. He first offered Whitney Wolf Herd the position of Badoo’s Chief Marketing Officer but she declined. She had not intention of becoming immersed in the world of dating apps ever again.At this point in time Michael Herd was not yet her husband but she took his advice. Andrey Andreev had made her an amazing offer. The handshake between Whitney Wolfe Herd and Andrey Andreev was the beginning of Bumble.
The deal was she would own twenty percent of the company, he would control 79 percent and the last one percent would be split between Sarah Mick and Christopher Gulczynski. The original name for the app was Moxie but this changed to Bumble due to a trademark conflict. Bumble was to be headquartered in Houston, Texas. Thirty million users and four years later there is no doubt the venture was successful.The Bumble office is not large. It is filled with 25 desks, 50 employees, conference rooms and an enormous couch for thrity people. Whitney Wolf Herd wants her employees to be comfortable and inspired. She freely admits if she had attempted to start Bumble without technical support she would not have come nearly as far in just a few years. She provides her team with creative freedom so they can effectively drive Bumble’s message and product.
People have become proud to associate themselves with the Bumble brand. This is partially because Whitney Wolf Herd formalized the community around the dating app. Her launch parties have included Gwyneth Paltrow, Priyanka Chopra, Kim Kardashian West, Fergie, Kate Hudson, Jennifer Garner and Karlie Kloss. The reason for Bumble’s success is Whitney Wolf Herd believes women should be able to make the first move. She stands by her principles and publicly inserted Bumble in the middle of the gun debate by banning any image featuring a gun on the platform. If the right acquisition opportunity materializes Whitney Wolfe Herd may accept. She would require a lot of value that has nothing to do with money such as a strategic market or intellectual capital.