The bottled water industry has been one of the most hated players in the world of portable beverages. Over 22 billion water bottles made their way into incinerators and landfills each year, six times the amount thrown away in the United States compared to 1997.
The Waiakea water company is the freshest face on the bottled water industry and they’ve been making changes for the better. Ryan Emmons co-founded the company three and a half years ago when he discovered the unique properties of the water while with is the family on the Big Island Hawaii.
Ever since his company has grown exponentially in the last three and a half years by 4000%. The drop in the bottled water industry left a hole in the market and Ryan Emmons saw an opportunity to step in and change how people saw bottled water.
The company has seen an annual growth rate of 170% and has gone from simply selling 2,304 cases annually to 122,400 cases. Currently, the company has been estimated to have a value of over $10 million which will continue to grow.
Staying Environmentally Conscious
Ryan Emmons has taken extra steps to ensure the water from Waiakea springs is the naturally purest, an alkaline source of water in the world.
His company has strived to ensure every aspect of the manufacturing process is environmentally conscious and to minimize their carbon footprint. Learn more about Waiakea Water: http://www.foodnavigator-usa.com/Manufacturers/Meet-the-entrepreneur-behind-Waiakea-Hawaiian-volcanic-water
Emmons’ company has become the first premium bottled water to be certified as CarbonNeutral. The manufacturing process uses 33% renewable energy and 100% recycled polyethylene terephthalate which uses up to 85% less energy to manufacture compared to traditional plastic bottles.
By using this technique the company has been able to cut down on its carbon emissions by up to 90% and the plastic is BPA-free.
Not only has the company endeavored to be environmentally friendly, but the water itself is well worth the effort. Once the water has passed through over 14,000 feet of volcanic rock its mineral composition consists of magnesium, calcium, potassium, sodium, and even contains trace amounts of silica.