From scouting talent to signing deals, women have accomplished great things in the music industry in 2017 and are generally pushing hard on the glass ceiling of a male-dominated industry. From country to rock and beyond, women have been instrumental in every aspect of the business side of the industry. Most have been in the field long enough to know the ropes and swim with the sharks.
One particular power player worth watching is Desiree Perez, the Chief Operating Officer of Roc Nation. In her position at Roc, Perez has been instrumental in helping her clients reach vast audiences with their music and videos through her deals with Sprint and in other situations. A private person outside of work, Perez is a relentless negotiator in the boardroom and has a talent for understanding all the financial aspects of the music business, and follow her Twitter.
No stranger to famous acts, Perez has been an associate of Jay-Z for roughly 20 years, and the megastar values her input on his career. She has also worked closely with Rihanna over the past decade and played a pivotal role in negotiating the singer’s deal with Samsung, an agreement which drew admiration across the industry, and learn more about Desiree Perez.
Perez was key in negotiating the Beyonce Formation Stadium, and is behind Tidal, the collective force of Roc that scouts, signs, promotes and produces talent. Other accomplishments include running labeling and publishing for Roc Nation. Because she has been associated with so many iconic and successful acts of the last 20 years, Perez stands out as someone with impeccable instincts for what will sell and for her legendary number-crunching skills.