On the topic of immigrants coming to America in search of a better life, entrepreneur and fashion visionary Doe Deere has some personal insight into the subject. Born in Russia in 1981, the moniker Doe Deere had not yet come into creation. Still going by Xenia Vorotova, Deere was just a teenager living in Russia who had only heard about America from what was portrayed in music and movies. She dreamed about living in America and at age 17, her dreams came true when her family moved to New York City.
Doe Deere and her family knew life in New York City would be hard as struggling immigrants and were prepared to put in the effort to make their new lives become a reality. Although her mother had been an accountant in Russia, the slow transfer of records made getting work hard so the family, including Deere, took on whatever odd jobs they could find. It wasn’t long before Deere and her family found themselves at a homeless shelter, full of uncertainty. Through all of this, Doe Deere never gave up on her original American dream and continued to keep notes on her ideas as a fashion designer and future entrepreneur.
In 1999, Doe Deere’s family caught the eye of a social worker with Sanctuary for Families, changing their fate forever. The organization helped Doe Deere’s mother gain work as an accountant and assisted in getting Deere into the Fashion Institute of Technology after seeing her design sketches. Although their luck was changing, their move from the shelter to the projects was still rife with uncertainty and fear. However, they kept plugging away at their lives and never complained. Deere attributes these experiences as a young woman scraping by in America as the key to her success as a business owner of the hugely successful makeup brand Lime Crime as well as fashion brand Poppyangeloff.