Fabletics – Personalized Shopping Experience That Guarantees Customer Satisfaction

Fabletics is one of the most successful athleisure brands in the world presently and is also a healthy competition for giants like Amazon. Fabletics started in the year 2013, and since then has never looked back. It is a premium athleisure brand that offers a wide variety of fitness clothing for women. The company has distinguished itself from the competitors by providing a unique membership model that gives the member hosts of benefits. It also includes getting athleisure items personalized to suit their taste and preference every month. At present, the company enjoys the loyal membership base of close to 2 million globally.

 

The company also successfully implemented the reverse showroom technique, which is a highly revered business strategy earlier executed by famous brands such as Warby Parker and Apple. The company, which is co-owned by famous Hollywood actress Kate Hudson, followed the strategy of gaining substantial momentum in the market before opening physical stores across the country. The aggressive marketing approach combined with the membership model helped the company get a huge fan following and created a brand identity that millions of women relate to as a preferred brand for fitness clothing. Once the company started enjoying consistent sales and achieving business stability, it went on to open physical stores across the country. Presently, it has 18 stores in the United States, and as per the company’s CEO, Don Ressler, several hundred stores are in the pipeline.

 

Kate Hudson, one of the co-owners of the TechStyle Fashion Group that owns Fabletics, says that one of the primary goals of Fabletics was to offer value for money to the customers. She realized that market was flooded with huge brands that offered fitness clothing at a very high price. It is for this reason Fabletics was created so that the customers can buy athleisure products of high quality within their budget. Fabletics comes up with a new collection every month and has partnered with many famous celebrities to launch limited and exclusive collection for the customers at a low price.

 

Fabletics also believes in using the sales and customer data to help improve customer engagement and build an effective marketing strategy. The data is also used to check which product is popular among the audience, and which is not. The products that are not popular are removed from the shelves immediately. Fabletics customers can take the lifestyle quiz at the company’s site to know more about the personalized shopping experienced offered by the brand.

Fabletics is Affordable, Convenient, and Easy

If there’s one thing women love more than cute clothing, it’s clothing that fits their bodies. Unfortunately, this is hard to come by from certain companies. Often times, a company only makes certain clothing sizes that fit a certain look. They’re not all inclusive to all body types. This can make others sad that don’t fit the mold of a perfect body. Those who have a little more meat on their bones struggle to find the variety of clothes that are offered to smaller women. Luckily, there are clothing companies out there that are now catering to women no matter what their size. One of those clothing companies is Fabletics.

 

Fabletics specializes in athleisure clothing. Chances are that you’ve seen advertisements online or on television for their clothing brands. That’s because it’s a company that’s been gaining a lot of traction recently thanks to all the strides that they are making in the fashion world. Fabletics has been successful for a variety of reasons. For one, they offer a subscription based service. This means those who can’t get enough of Fabletics can sign up so that they’re always in the loop about upcoming styles and deals. This also locks them in at lower prices and helps them get cute new clothing each month! The Krazy Coupon lady knows just how good of deals Fabletics has. In their review, they talk about how great the perks are. They pay half of what non-members pay, they get sexy clothes, and their first outfit is way cheap!

 

Fabletics also has physical locations for those who like to try clothes on before they purchase them. All body types are different and so are clothing sizes. These stores actually give women the perfect opportunity to find what size fits them. This is particularly helpful for those who are in-between two sizes. Once a woman finds what size works for her, she can switch over to online shopping because it’s much easier and convenient. There are also staff on hand at these locations that can help customers sign up for the membership service.

 

OVerall, Fabletics is really changing the way that women shop. It’s making their lives easier by providing a service that allows them to get clothing quickly and affordably. Fabletics caters to women of all sizes and therefore this is truly a service that anyone, no matter where they are in the country, can enjoy.