Brazil boasts of robust and growing automobile sector with CAOA being the leading company in the sector. CAOA is the leading distributor and manufacturer conglomerate in the whole of Latin America. The company was founded in 1979 by the physician who turned businessman Carlos Alberto de Oliveira Andrade. He is currently the chair of the board of directors at the company. The company’s name is derived from the initial of the name of the founder Carlos Alberto de Oliveira Andrade (CAOA). Currently, the company is the leading Ford dealer in Brazil and other regions of Latin America.
Venture into Importation of Automotive
Until 1992, the Brazilian market had prohibited the importation of certain vehicles. However, it opened its market this year. CAOA joined other importers, thus, becoming the exclusive importer of the French franchise Renault. The company under the leadership of Carlos Alberto de Oliveira Andrade became the best in sales of imported cars and overall ranked fifth in automotive. Later in 1998, the company under the leadership of Carlos Alberto de Oliveira Andrade became the exclusive importer of the prestigious Japanese Subaru.
The southern Korea Hyundai cars had tried penetrating the Brazilian market in vain, but once it partnered with CAOA, it attained entry successfully into the Brazilian market in 1999. This is attributed to the effective market strategies put forward by Carlos Alberto de Oliveira Andrade
The Building of the First Automaker in Brazil
In 2007, CAOA invested in building a plant in Brazil using its resources; this was one of the dreams of its chairman Carlos Alberto de Oliveira Andrade. This was one of his dreams, with this venture he was named as the “Entrepreneur of the Year in the Industry” the program used the waste from vehicle production and took part in other activities such as reafforestation of the Brazilian Midwest, which made the company receive the award for “Good doer Company” by Istoef Dinheiro. Moreover, in 2012, he received an award for the best distributor of the year, since the company was the first to distribute its products to the European market and today it dominates the Brazilian market.